Your property in Florence, our priority
FloHost provides full-service property management for vacation rentals across Florence. From guest communication and cleaning coordination to dynamic pricing and legal compliance — we handle every detail so you can enjoy consistent, hassle-free rental income.
We speak English, Italian, and Russian
Popular property types we manage:
Comprehensive Property Management Services
From the first guest inquiry to long-term property preservation, FloHost provides end-to-end management tailored for Florence's unique rental market. Every service is designed to maximize your returns while protecting your investment.
Guest Communication & Support
24/7 multilingual guest assistance
We handle all guest interactions from initial inquiry through checkout and reviews. Our team communicates fluently in English, Italian, Russian, and other languages, ensuring every guest feels welcomed and supported. We manage booking confirmations, check-in instructions, local recommendations, and any issues that arise during the stay — so you never have to pick up the phone at midnight.
Professional Cleaning & Turnover
Hotel-standard cleaning between every stay
Our vetted cleaning teams deliver hotel-quality results between every guest turnover. We coordinate schedules around bookings, provide all linens and consumables, and perform quality inspections after each clean. For longer stays, we arrange mid-stay refreshes. Every property is photographed post-clean to ensure consistent standards and give you full transparency.
Dynamic Pricing & Revenue Optimization
Maximize occupancy and nightly rates year-round
We use advanced pricing algorithms combined with deep knowledge of Florence's seasonal demand patterns. Our team continuously adjusts nightly rates based on local events, competitor analysis, booking pace, and market trends. Whether it's high season during Pitti Uomo or a quiet January week, your pricing is always optimized to capture the highest possible revenue without sacrificing occupancy.
Multi-Platform Listing Management
Maximum exposure across all booking channels
We create and manage optimized listings across Airbnb, Booking.com, Vrbo, and direct booking channels. Each listing features professional copywriting, strategic keyword placement, and platform-specific optimization. We synchronize calendars across all platforms to prevent double bookings and ensure your property reaches the widest possible audience of international travelers.
Property Maintenance & Repairs
Proactive care that protects your investment
Our trusted network of local craftsmen, plumbers, electricians, and specialists handle everything from routine maintenance to emergency repairs. We conduct regular property inspections to catch small issues before they become expensive problems. Every repair is documented with photos and receipts, and we always seek your approval before proceeding with non-emergency work exceeding agreed thresholds.
Legal Compliance & Tax Management
Stay fully compliant with Italian regulations
Navigating Italy's rental regulations can be complex. FloHost handles tourist tax collection and remittance, guest registration with the Questura, local permit applications, and fiscal compliance. We stay current with changing regulations in Florence and Tuscany so your property always operates within the law. You receive clear documentation for your tax advisor at year-end.
Interior Design & Property Setup
Create spaces guests love and remember
First impressions matter enormously in the vacation rental market. Our design consultants help you furnish and style your property to appeal to Florence's international visitors. From selecting durable, photogenic furniture to creating welcome kits and local guidebooks, we ensure every detail contributes to five-star reviews and repeat bookings. Great design pays for itself through higher rates.
Owner Reporting & Financial Transparency
Full visibility into your property's performance
You receive detailed monthly reports covering occupancy rates, revenue, expenses, guest reviews, and market comparisons. Our owner dashboard provides real-time access to bookings, upcoming maintenance, and financial summaries. We believe complete transparency builds trust — every euro of income and expense is accounted for, and we're always available to discuss your property's performance and strategy.
Why Property Owners Choose FloHost
Managing a vacation rental in Florence from abroad — or even locally — is surprisingly demanding. Guests expect instant responses at all hours, cleaning teams need coordination between same-day turnovers, and Italian bureaucracy requires careful attention. One missed guest message or a maintenance issue left unaddressed can result in negative reviews that take months to recover from.
FloHost was founded by property owners who experienced these challenges firsthand. We understand that your property is both a personal investment and a business asset, and we treat it accordingly. Our team lives in Florence, knows the market intimately, and has built relationships with the best local service providers over years of operation.
Unlike large management companies that treat every property the same, we create customized management plans based on your property's unique characteristics, location, and target guest profile. A luxury apartment near the Duomo requires a different approach than a family villa in the Oltrarno — and we know exactly how to optimize each.
Our clients typically see a 30-45% increase in rental income within the first year, while spending significantly less time worrying about their properties. Many of our owners live abroad and visit Florence only for pleasure — exactly as it should be.
How It Works
Getting started with FloHost is straightforward. We've designed a simple onboarding process that gets your property earning optimized income as quickly as possible — most properties are fully live within two weeks.
Free Property Assessment
We visit your property, evaluate its condition, location, and potential. You receive a detailed report with projected annual revenue, recommended improvements, and a transparent breakdown of our management fees. No commitment required.
Property Setup & Optimization
Once you decide to proceed, we handle everything: professional photography, listing creation across all platforms, interior styling recommendations, welcome kit assembly, and permit verification. We prepare your property to compete with Florence's best rentals.
Launch & Active Management
Your property goes live across all booking channels with optimized pricing. We begin managing guest inquiries, bookings, check-ins, cleaning, and maintenance. You start receiving monthly performance reports from day one.
Ongoing Optimization & Growth
We continuously analyze your property's performance against market benchmarks. Quarterly strategy reviews help us adjust pricing, improve guest experience, and identify opportunities to increase your returns year over year.
Florence's Rental Market
One of the world's most visited cities, with year-round demand
10M+
Annual Visitors
€120+
Average Nightly Rate
78%
Average Annual Occupancy
365
Days of Demand
15K+
Active Vacation Rentals
#3
Most Visited City in Italy
Florence attracts over 10 million visitors annually, making it one of Italy's most consistently profitable vacation rental markets. The city's extraordinary concentration of Renaissance art, world-class cuisine, and central Tuscan location ensures strong demand across all seasons — not just during summer peaks.
The city's strict regulations on new hotel construction have made quality vacation rentals increasingly valuable. Properties near the Duomo, Ponte Vecchio, Santa Croce, and the Oltrarno command premium rates, especially during events like Pitti Uomo, the Florence Marathon, and the numerous cultural festivals throughout the year.
However, Florence's rental market is also becoming more competitive and more regulated. Professional management is no longer optional — it's essential for maximizing returns while staying compliant with evolving local regulations. FloHost gives you the expertise and local presence you need.
The FloHost Advantage
We are a Florence-based property management team with deep local expertise and an international perspective. Our founders have managed properties across Tuscany for over a decade, and our multilingual team understands the needs of both international property owners and global travelers.
Every property we manage benefits from our established network of trusted service providers, our technology-driven approach to pricing and operations, and our unwavering commitment to quality. We don't just manage properties — we build hospitality businesses that generate consistent, growing returns.
Local Expertise
Our team lives and works in Florence. We know every neighborhood, every regulation, and every seasonal pattern.
Multilingual Team
We communicate with guests and owners in English, Italian, and Russian — no language barrier, ever.
Technology-Driven
Dynamic pricing algorithms, automated guest messaging, and real-time owner dashboards for full transparency.
Proven Results
Our managed properties average 30-45% higher revenue compared to self-managed listings in the same areas.
Trusted Network
Years of operating in Florence means established relationships with the best cleaners, maintenance crews, and specialists.
Transparent Pricing
No hidden fees, no surprises. Choose the management level that fits your needs. All plans include our core technology platform and dedicated property manager.
Essential
of monthly rental revenue
- Multi-platform listing management
- Dynamic pricing optimization
- Guest communication & support
- Calendar synchronization
- Check-in / check-out coordination
- Monthly performance reports
- Tourist tax management
- Basic maintenance coordination
Ideal for owners who handle cleaning independently
Contact UsProfessional
of monthly rental revenue
- Everything in Essential, plus:
- Professional cleaning coordination
- Linen & consumable management
- Quality inspections after each stay
- Regular property inspections
- Emergency repair coordination
- Review management & optimization
- Quarterly strategy reviews
- Owner dashboard access
Our most popular plan — full hands-off management
Contact UsPremium
of monthly rental revenue
- Everything in Professional, plus:
- Interior design consultation
- Professional photography (annual)
- Welcome kit creation & maintenance
- Seasonal decor updates
- Direct booking website management
- Priority maintenance response
- Dedicated senior property manager
- Weekly owner updates
- Annual property strategy workshop
For luxury properties and owners who want maximum returns
Contact UsNo long-term contracts required. 30-day notice period. We earn only when your property earns.
What Property Owners Say
Join dozens of satisfied property owners across Florence who trust FloHost with their investments.
“FloHost increased my rental income by 40% in the first year. Their attention to guest experience is remarkable — my reviews went from 4.3 to 4.9 stars. I live in London and never worry about my Florence apartment.”
Marco R.
Property Owner, Santa Croce
“I tried managing my rental myself for two years and it was exhausting. FloHost took over everything seamlessly. The monthly reports are incredibly detailed, and my property manager always responds within minutes. I wish I had found them sooner.”
Elena S.
Property Owner, Oltrarno
“We bought our Florence apartment as an investment and FloHost has exceeded every expectation. They handled the permits, the setup, the photography — everything. Our property earned more in its first six months with FloHost than in our entire previous year of self-management.”
James & Sarah T.
Property Owners, Duomo Area
Frequently Asked Questions
Everything you need to know about working with FloHost. If your question isn't answered here, don't hesitate to contact us directly.
Ready to Get Started?
Contact us today for a free, no-obligation property assessment. We'll visit your property, evaluate its potential, and provide detailed revenue projections — all within 48 hours.
We respond within 24 hours
Free Assessment
No cost, no commitment. We visit your property and provide a detailed revenue projection.
No Long-Term Contracts
30-day notice period. We keep your business by delivering results, not by locking you in.
Transparent Pricing
Simple percentage of revenue. No setup fees, no monthly minimums, no hidden charges.
Local Expertise
Our team lives and works in Florence. We know the market, the regulations, and the best service providers.
Multilingual Support
We communicate in English, Italian, and Russian — with your guests and with you.
Proven Track Record
Dozens of properties managed across Florence with consistently high guest ratings and owner satisfaction.